Consumerism and the loss of identity in the Middle East (Dubai and Essay

Consumerism and the loss of identity in the Middle East (Dubai and Doha) - Essay Example This paper seeks to identify how consumerism has affected the lives of the people and the paper focuses on exploring the concept of consumerism as it has developed in recent years in the Middle East. Globalization as a phenomenon is also studied to determine how the economic progression of the Middle Eastern countries has encouraged a culture of consumerism. The result is a change in cultural and social perceptions and this change is closely related to the consumerist culture which seems to have transformed traditional identities in the Middle East. The focus of this research is also on the consumerist culture pertaining to women and their compulsive buying behavior. Some of the works I have referred to include Consumption by Robert Bocock which explores the history of consumerism and The Beauty Myth by Naomi Wolf, a work that addresses the situation of women in terms of beauty and how it has been used as a marketing tool and created an obsession with physical appearance. This essay explores the concept of consumerism and its relationship with social trends and perceptions and highlights the extensive marketing networks that define consumption patterns. The relationship between capitalistic consumption and cultural traditional identities is also explored to study religious, psychological, political and social dimensions in the Middle East. Consumption in its economic term refers to consumers buying and using the things they ‘need’. However as explored in Consumption by Robert Bocock, there has been a shift in the way consumption is defined. Consumption is founded on the basis of a need and a constant sense of incompleteness that is compensated with material things. This is because consumers desire the â€Å"unattainable- that is the satiation of all their desires.† Constant consumption itself should not be seen as a consumption of material things, but a consumption of